Hundreds of kilometres away from any industrial city, where air is at its purest, we plant our Maca in the highlands of Ccarahuasa, a native community in the Peruvian Andes.
The land is rented out from the community by Enrique Torres, who employs most of the township to work on the maca plantation, generating crucial economic income for the region.
Naturally, the maca that ends up in the OTE jars is 100% handpicked, rather than being mass-harvested by non-selective machinery.
With organic being core to what both Of The Earth Superfoods and Mr. Torres believe, chemicals and GMOs are never used in the production process, whether that be during plantation or in the cleaning process. Not only healthier and safer to consume, the complete absence of non-organic procedures means a preserved eco-system, a reduction in pollution, and a safer workplace for the pickers on the land.
Once put through a vigorous process of quality-inspection, cleaning, and decontamination, the maca is sent over to us at our HQ in London. Here we once again quality-check, and package the Maca in to the recyclable jars presented on shop shelves.
Alara Wholefoods - Of The Earth Superfoods manufacturer and parent company - maintains ethics right through until it reaches the customers hands. With solar panels powering the factory, a strict, zero-waste policy on-site and a title of ‘The Most Sustainable Food Manufacturer on Earth’, positive environmental efforts are undeniably at every stage of what they do.
So there you have it: the journey of the Maca Powder you add to your morning smoothie goes, start to end.
Lastly, some food for thought: What changes have you made in your day-to-day life which contribute to a safer environment?